China Grape Wine Industry Report, 2010-2011

       1 Definition and Classification of Grape Wine
  
   2 Overview of China Grape Wine Industry 
   2.1 Operation 
   2.1.1 Output in Rapid Growth
   2.1.2 Stable Rise of Industrial Profit 
   2.2 Export & Import
   2.2.1 Import Volume on the Rise
   2.2.2 Export Volume on the Decline
   2.3 Consumption Characteristics
   2.3.1 Consumption Upgrading
   2.3.2 Consumption Area Expansion to Second & Third-tier Markets
   2.4 Brand Structure and Marketing Channel
   2.5 Chateau Distribution of Foreign Capital
  
   3 Competition Pattern
  
   4 Regional Market
   4.1 Main Producing Area and Distribution
   4.2 Jilin, Liaoning and Heilongjiang
   4.3 Beijing, Tianjin and Shandong
   4.4 Hebei, Shaanxi and Inner Mongolia
   4.5 Henan and Hunan
   4.6 Gansu, Ningxia and Xinjiang
   4.7 Southwest Region
  
   5 Key Companies 
   5.1 Yantai Changyu
   5.1.1 Profile 
   5.1.2 Operation 
   5.1.3 Development Strategy
   5.2 COFCO Greatwall Wine
   5.2.1 Profile 
   5.2.2 Operation 
   5.2.3 Global Extension of Industry Chain
   5.3 COFCO Yantai Wine
   5.3.1 Profile 
   5.3.2 Operation 
   5.3.3 Development Strategy
   5.4 COFCO Huaxia Wine
   5.4.1 Profile 
   5.4.2 Operation 
   5.5 Sino French Joint Venture Dynasty 
   5.5.1 Profile 
   5.5.2 Operation 
   5.5.3 Marketing Channel Improvement
   5.6 Tonhwa Winery
   5.6.1 Profile 
   5.6.2 Operation 
   5.6.3 Development Strategy
   5.7 CITIC Guoan Wine
   5.7.1 Profile 
   5.7.2 Operation 
   5.7.3 Development Strategy
   5.8 China Tontine Wines Group
   5.8.1 Profile 
   5.8.2 Operation 
   5.8.3 Development Strategy
   5.9 Yunnan Red
   5.9.1 Profile 
   5.9.2 Operation 
   5.9.3 Reorganization
   5.10 Yantai Weilong
   5.10.1 Profile 
   5.10.2 Operation 
   5.11 Beijing Fengshou Wine
   5.11.1 Profile 
   5.11.2 Operation 
   5.12 Mogao
   5.12.1 Profile 
   5.12.2 Operation 
   5.12.3 Development Strategy  
   5.13 Yantai Baiyanghe Winery
   5.13.1 Profile 
   5.13.2 Operation 
   5.14 Beijing Dragon Seal Winery
   5.14.1 Profile 
   5.14.2 Operation 
   5.15 Zixuan Wine
   5.15.1 Profile 
   5.15.2 Operation 
  
   6 Forecast

Selected Charts
   Classification of Grape Wine
   Grape Wine Output and YoY Growth in China, 2007-Apr. 2011
   Grape Wine Output of China by Region, 2010
   Operating Indices of China Grape Wine Industry, 1998-2010
   Operating Income and Total Profit of China Grape Wine Manufacturing Industry, 2007-2011Q1
   Import Volume and Value of Grape Wine (≤2L vessel) in China, 2008-Apr. 2011
   Import Volume and Value of Grape Wine (>2L vessel) in China, 2008-Apr. 2011
   Import Origins of Grape Wine (≤2L vessel) in China by Import Volume, 2010
   Import Origins of Grape Wine (>2L vessel) in China by Import Volume, 2010
   Export Volume and Value of Grape Wine (≤2L vessel) in China, 2008-Apr. 2011
   Export Volume and Value of Grape Wine (>2L vessel) in China, 2008-Apr. 2011
   Grape Wine Consumption in China, 2008-Apr. 2011
   Marketing Channel Comparison among Changyu, Greatwall and Dynasty
   From Agent to Self-management of Custer
   Proportions of Grape Wine Both Home & Abroad by Volume, 2009-2010
   Revenue and Proportions of Key Companies in China, 2010
   Gross Margin of Key Enterprises, 2010
   Main Growing Regions of Grape Grape in China
   Grape Wine Output of Heilongjiang, Jilin and Liaoning, 2007-Apr. 2011
   Grape Wine Output of Beijing, Tianjin and Shandong, 2007-Apr. 2011
   Grape Wine Output of Hebei, Shaanxi and Inner Mongolia, 2007-Apr. 2011
   Grape Wine Output of Henan and Hunan, 2007-Apr. 2011
   Grape Wine Output of Gansu, Ningxia and Xinjiang, 2007-Apr. 2011
   Grape Wine Output of Yunnan, 2007-Apr. 2011
   Changyu Product Mix
   Operating Income and Net Income of Changyu, 2007-2011Q1
   Revenue Growth of Changyu by Product, 2011Q1
   Gross Margin of Changyu by Product, 2008-2010
   Operating Income and Proportion of Changyu by Product, 2010
   Total Assets, Operating Income and Total Profit of COFCO Greatwall Wine, 2008-2009
   Total Assets, Operating Income and Total Profit of COFCO Yantai Wine, 2008-2009
   Total Assets, Operating Income and Total Profit of COFCO Huaxia Wine, 2008-2009
   Operating Income, Gross Profit and Gross Margin of Sino French Joint Venture Dynasty Winery, 2009-2010
   Operating Income and Net Income of Tonhwa Winery, 2008-Mar. 2011
   Gross Margin of Tonhwa Winery, 2007-2010
   Operating Income and Proportion of Tonhwa Winery by Region, 2010
   Operating Income and Net Income of CITIC Guoan Wine, 2008-2011Q1
   Operating Income and Gross Margin of CITIC Guoan Wine by Product, 2010
   New Products of Tontine Wines, 2010
   Operating Income and Net Income of Tontine Wines, 2009-2010
   Operating Income and Proportion of Tontine Wines by Region, 2009-2010
   Total Assets, Operating Income and Total Profit of Yunnan Red, 2008-2009
   Total Assets, Operating Income and Total Profit of Yantai Weilong, 2008-2009
   Total Assets, Operating Income and Total Profit of Beijing Fengshou Wine, 2008-2009
   Operating Income and Net Income of Mogao, 2008-2011Q1
   Operating Income and Gross Margin of Mogao by Product, 2010
   Total Assets, Operating Income and Total Profit of Yantai Baiyanghe Winery, 2008-2009
   Total Assets, Operating Income and Total Profit of Beijing Dragon Seal Winery, 2008-2009
   Total Assets, Operating Income and Total Profit of Zixuan Wine, 2008-2009
   Grape Wine Output in China, 2009-2015E
   Grape Wine Consumption in China, 2009-2015E

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